TRIBE x TRENDS — The SS25 Collection by MANIA by Jennifer

TRIBE x TRENDS — The SS25 Collection by MANIA by Jennifer

Shot inside the design studio, inspired by cultural codes, and crafted for the modern muse.

There’s a quiet moment before creation — the kind that exists only between pencil strokes and fabric swatches. That’s where Tribe x Trends was born.


A Fusion of Roots and High Street Fashion

Tribe x Trends doesn’t just speak to fashion — it speaks to identity. It’s about what happens when legacy meets bold expression. When prints speak louder than words. When every stitch becomes a statement.

From our structured Aso-oke cargo pants to fluid Adire kimono dresses, the silhouettes explore contrast — between structure and softness, tradition and innovation, streetwear and soul. Each piece is layered with intention, drawing inspiration from West African fabric stories and reworking them into designs that belong on both the streets of Lagos and the avenues of London.

We’re not chasing trends — we’re telling a story. And the story starts here: in our hands, in our fabric, in our tribe.


The Studio Becomes the Set

This campaign was captured where it was created: inside the MANIA studio.

There’s something unfiltered and poetic about documenting fashion in the very space where it was imagined. Spools of thread line the shelves. Drafts and edits hang like flags of progress. The studio was not styled — it was simply lived in. Real. Honest. Just like the collection.

Against this backdrop, our models walked barefoot between design tables, danced under the golden wash of morning light, and posed beside tools of the trade — measuring tapes, and muslin scraps. Every photo? A love letter to the process.


For the Women Who Break Moulds

This collection is for the woman who knows where she comes from — and isn’t afraid to remix it.

She wears bold prints not to be seen, but to be felt. She reclaims softness. She commands a room with her silence and disrupts norms with her style. Whether she’s in a trench coat stitched from Ankara or a sheer set layered over Aso-oke trousers — she is the trend. The tribe. The moment.


What Comes Next

This isn’t just a launch — it’s a movement.

Tribe x Trends is a call to designers, dreamers, and daughters of the continent to take up space. To preserve the old while daring to make it new. To thread stories into seams and meaning into material.

The full collection drops soon — and when it does, we invite you to do more than shop it. We invite you to live in it.

To wear your heritage.

To honour your evolution.

To be bold.

To be beautiful.

To be both.

SHOP ASO-CARGO PANT

SHOP MIDNIGHT BLOOM KIMONO DRESS 

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